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Alvis Drift Wine International
Tours in Worcester

www.alvisdrift.co.za
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Remember you found this company at Infoisinfo 023 340 411?

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Alvi’s Drift Private Cellar Alfalfa Farm, Scherpenheuwel Road. Worcester. Western Cape. 6850
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What you should know about Alvis Drift Wine International

Alcohol in Worcester, Estate Agency in Worcester, Wine in Worcester, Estate in Worcester

Alfalfa is a 7,000ha property owned by the van der Merwe family with 410 ha dedicated to 19 grape varieties. Order any of our multiple award winning wines online. Chenin Blanc and Pinotage are specialties.

The winery is owned by the Van Der Merwe family, Bertie Van Der Merwe along with his 2 sons, Johan a lawyer who has been working on the property for 10 years, and Alvi, a medical doctor who has been on the property for 7 years. Alvi’s Drift is the name of the drift near the farm, crossing the Breede river. The winery is only one part of a long running and successful business. The property is vast and diverse with a large dairy herd and facilities for the commercial packaging of milk, a cheese making facility, a piggery, citrus, stone fruit, fodder production as well as the 410ha of vines. Johan manages the dairy and piggery and Alvi manages the orchards and winery. In line with the value adding strategy followed in the dairy and piggery, the Van Der Merwe family had built a winery to allow them to sell wine in bulk to a range of clients. The strategy puts them in a stronger position than many of their neighbors who deliver their grapes to cooperatives. However, given the competitive nature of the wine industry, this business model didn’t allow for sufficient value adding in that the wine was sold in bulk and there was no trade mark involved. The success of the Alfalfa dairy brand was a catalyst for the Van der Merwe family to consider creating their own wine label and marketing their wines under their own trademark. The wines have been very successful in the show circuit and have received many awards and favourable reviews in a variety of competitions and wine publications respectively. However, the volumes were small and there was no structured approach to building a significant trademark. Linley Schultz is a winemaker with 31 years experience in the international wine industry. He started with Tollana wines in 1980 and worked there for 3 years while completing matric at night school. This experience is unique within the South African wine industry. The wine making team of Alvi van der Merwe and Henk Swart bottled the maiden vintage of Alvi’sDrift in (ADI) is a wine marketing and trading company working in association with Alvi’s Drift Wines Private Cellar. The main purpose of ADI is that of adding value to the cellar’s wines by marketing them under their own trademarks. ADI also trades in Alvi’s Drift or other bulk wines by acting as a broker, consultant and/or agent with the intention of adding value to the process by improving the quality of either wine or service and in some instances both.
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